We are in the metal etching business, and our projects would come from hotels, casinos, construction, and the engineering industry. Though we have a website (which we never update), we have always relied on the traditional, proven method of word of mouth and customer referrals for our leads and sales.
Starting in April, our business was starting to flounder from Covid-19. It came to a grind when movement restrictions were enacted. Our sales team could not meet face to face; our clients did not want to see us and the sales pipeline was taking longer.
By May, our phones were dead, emails and meetings halted. But we noticed that our website had traffic but no inquiries. We asked around for help, and we found Stephen of Code Red Four off a referral from a friend.
Within 2 weeks, we reconsidered the website, revamped it, and added features that are making it easy for clients to contact and book us. The result was AMAZING: We had 1037 inquiries, and 40% booked an online appointment with our sales team!
